October brings the art world to London, and despite reports of "severe headwinds" facing the sector, Frieze London (October 9-13) promises a robust gathering of international galleries and collectors.
The Fair: Ambitious Scope
Over 270 galleries from 47 countries will participate across Frieze London and concurrent Frieze Masters. The Focus section showcases 37 emerging artists from 20 countries, while Artist-to-Artist presentations pair rising talents with established mentors – Yinka Shonibare selected Nengi Omuku, for instance.
Market Context: Measured Expectations
Galleries have adapted to current conditions by bringing more moderately priced inventory. "We're focused on works under £100,000," one dealer explained. This strategy proved successful in 2023 and likely continues.
What to Watch
Korean artist Kim Yun Shin (90 years old) receives a solo presentation at Lehmann Maupin. Historical modernism at Frieze Masters – Gabriele Münter, Paul Klee, René Magritte – often outperforms contemporary during uncertain periods. And the Statements section for younger galleries typically yields discoveries.
Concurrent Sales
Christie's and Sotheby's London evening sales will test the waters before November's main events in New York. Results will indicate collector confidence heading into year-end.
Our Prediction
Solid but unspectacular fair sales, with blue-chip historical works outperforming speculative contemporary. The market rewards caution.